Commercial Real Estate Marketing Plan – Key Points to Win the Client

In giving a client a marketing proposal and strategy to sell or lease a commercial property, a number of things need to be well detailed in the proposal itself. Here are some of the main ones that should never be overlooked in your property proposal.

  • Why Should I Use Your Agency? It is an important question and hopefully you have a very clear idea of the advantages you bring to the sale or leasing process. Generic statements like ‘we know the market’, ‘we are the best agent in town’, ‘we have been here for 50 years’, and ‘we will serve you well’, just do not cut it in competitive markets. Consider why your real estate agency can stand clear and separate to other competitive agencies in promoting the property. Make sure that the client knows without any doubt why they should choose you as the agent of choice. Do not base your marketing point of difference on low commissions or agency paid advertising; that just does not work in this market and will put you out of business fast. Your agency must have something that is special and not copied from other agencies; it should also be so unique that you are the first choice as the real estate agent to take on the listing. If you do not have this clear mindset, then welcome to the world of the ordinary real estate agent that has to fight for every listing. Be separate than everyone else, create your point of difference and then market it well.
  • Happy Existing Clients & Recent Sales: Evidence of market activity and positive results will always come in handy as you attempt to advise the client on the right strategy to adopt for their property. In this property market with an abundance of available property stock, you should never take on overpriced listings. On average it is better to walk away from them and work with listings that are closer to the market price or rent. Your time is a valuable resource and must be protected from unrealistic vendors. A realistic property owner that works within the property market is far better than a property owner that is trying to set their own property market.
  • Prospective Buyer Activity on a Property: Telling the seller or landlord of your current and prospective sources of enquiry is a worthwhile part of your marketing plan. This lets the owner of the property know that you are really on the right ‘wavelength’ when it comes to locating tenants and or buyers. Some agents also adopt the strategy of getting a series of inspections done quickly with potential buyers from their database even at the early listing stage. It is surprising how many listings are sold or rented even before they reach the market officially.
  • What is Value? What is a Property really worth? Whilst exact prices and rents are hard to pinpoint, you should have a reasonable idea to within 5% as to what price or rent you could achieve with any given property. If you have no idea of the rent or the price then it is better to put the property to the market on the basis of ‘expressions of interest’. In that way the market will tell you what they think. With some very unique properties this is necessary given the limited pool of buyers that can participate in the purchase.
  • Methods of Sale and Timing: The main possibilities when selling a property are usually sale by auction, sale by tender, sale at a price, sale by negotiation, expressions of interest, trade or exchange. Knowing the best one to choose is the key to success. Putting the property on the market at a price is the less successful way of property marketing. The reason for this is the market will judge the property and try to reduce the price; if the property is too highly priced it will ‘kill’ any genuine enquiry before you even hear about it. One other fact needs to be remembered and respected here; a property will become ‘stale’ on the market after about 90 days. If it does not sell by then, it is better to remove it from the listing books for some reasonable time, to freshen the property for the next stage of marketing that you need to go to.
  • GANTT Model: For those of you that may not be aware, this is a way of graphically displaying activity. It is a common graphing process. It just so happens that it is a very powerful tool when you put it in a commercial property proposal for sale or lease. The display shows the client exactly what you are going to do for them and when.
  • Question and Answer: As part of your property marketing proposal, it is wise to have one or two pages that handle the concerns and questions of the client. From the preliminary meeting with the client you will have ascertained what matters concern them; you can merge these concerns and your answers into a Q&A format within your proposal.
  • Executive Summary: Always use an Executive Summary at the front of your document. It should be no longer than 2 pages, and bring all the main points to the front of the proposal. Adults generally do not want to read a lengthy document, so all your great work may largely go unread unless you can get the key points to a place that interests the client to read further.
  • An Exclusive Selling Agency Agreement: Why should you do one? The obvious answer is that you can best serve the listing and the client; you can also control the competition agents that may be chasing the same property. Open listings are not desirable and are essentially a waste of time unless you specifically have a purchaser that is a strong contender to take the property immediately. Occasionally I come across an agency that has a business approach of listing everything they can regardless of agency type; whilst this method can work, it does require you to have a very large number of listings and plenty of signs on properties. In only that way will you get the enquiry and conversion numbers that you need for KPI’s on commissions.
  • What are the advantages to a Vendor in having only one Agent when selling a Property? Tell the client why one agent is the best way to go. Multiple agencies working on the one property do not allow focused communication of offers and marketing coordination. Tell the client how you will connect with them on marketing, negotiation, due diligence, and property settlement.
  • Advertising: Yes advertising is expensive and it is still necessary, although you can be selective. You need to get the property message out to the market in the most efficient and direct way. How you do that is really property specific, although the conventional processes of newspaper marketing (expensive) are becoming less necessary. The internet is taking over as the main advertising channel in commercial real estate sales and leasing, and offers your client far better and cheaper ways of putting the property to the market. A key strategy for property marketing is to create 3 different levels of marketing for the client to consider (gold, silver, and bronze), as it gives them the feeling of control when it comes to spending on vendor paid advertising.

So these key points should be well handled in your property proposal. When you get the points clearly set out, the client knows what you can do and why they should choose you as the property agent of choice.

Choosing an Online Payday Lender

What is Payday Loan?

A payday loan is quick monetary assistance in the form of a loan to be repaid on your next pay date. Online payday loans are the easiest method to obtain necessary cash quickly when you find yourself between paychecks.

Choosing an Online Payday Lender?

There are some crucial steps when choosing your online payday lender. When applying for a payday loan or cash advance, go for only one at a time. Let’s look at other necessary points to consider before you start to fill an application on the internet.

1. Take into consideration how professional the lender’s site is. You don’t want it to be badly organized.

2. Pay attention to how the site presents information. Clarity, relevance and usefulness are important indicators of quality.

3. A good site will have key questions answered in a payday loan FAQ section.

4. If there are expected to pay any fees up-front before your application is processed, that’s a red light.

5. Check to see if it has a clear Security and Privacy Policy that you can read.

6. Some payday lenders may promise a quick or even an instant approval with little requirements from you. Beware of them!

7. WARNING! – Don’t use payday lenders who do not have a valid SSL certificate. You risk your personal and financial information being exposed to unwanted parties.

8. The site must have an easy way to contact the lender in case there are any problems. It should have an email address and a form on a “Contact US” page

Benefits of Wedding Car Hire

Car rentals have gone beyond the realm of tourism and have grown to become an essential part of any big occasion. The Wedding car hire is a trend that has steadily gained popularity over the last decade. Choosing just the right wedding day car has become as important as choosing the right Decor and the right wedding dress as the kind of car one chooses indicates a lot about the individuals personality. Finding the perfect car for the newlyweds to drive away in at the end of the ceremony only enhances the picture-perfect culmination to a very special day. Choosing the wedding cars is not confined to just the car the bride and groom would use; picking the right ones is not as simple as it seems. The vehicles need to complement the overall theme of the wedding while simultaneously serving a functional purpose. One may need to hire bigger wagons to partake in the much required wedding shopping and to move things from one venue to another.

Similarly people can hire Luxury cars to take guests to the wedding venue from their respective houses or take them from one venue to another.

It is best to use wedding car hire services can provide you with a wide variety of vehicles, so that you can avail discounts when you hire numerous cars together. The necessary information can easily be found online by using any search engine.

On ones wedding day there are always things that can go wrong last minute, you don’t need to add your car rental to add to that list. To ensure that car hiring doesn’t prove to be counterproductive it is essential that the cars hired are fuel efficient, in good condition and come with a qualified chauffeur attached.

It is important to check the background of the car hire company and go through customer reviews so that you have a hassle free wedding day.

The type of car one hires for their wedding day indicates a lot about their personality and adds to the theme of the wedding significantly. Old models and luxury cars are considered the most fashionable. Vintage cars are most often used for classical weddings. They render a sense of impactful simplicity to the bridal party’s entrance. Expensive luxury vehicles infuse the theme with a touch grandeur, sophistication and lavishness. Limos dominate the list of the favorite wedding vehicles, most likely due to their size and exceptional design. They are the best choice when it comes to transporting wedding guests together as they comfortably seat up a relatively large number of guests.

Car rental companies that cater to such occasions give brides and grooms the opportunity to ride in rare and trendy car models to commemorate this joyous occasion. They do so by providing clients with deals and reasonable fees. With car rental companies around, it is now possible to have an exquisite wedding ceremony no matter how tight your budget.

How to Employ a Personal Assistant in Commercial Real Estate Agency

In commercial real estate sales and leasing, it is increasingly common to hear that agents have no time to spare each day. Normally there are plenty of things going on around the office and in the property market. That being said, you still need to get to some critical things that allow you to build your business. The solution is to put more people around you and get some outside assistance.

When you look at the daily tasks that need to be done, there are still two or three that are highly important. Typically they are:

  • Finding new business opportunities through daily prospecting
  • Servicing your existing clients with effective marketing campaigns
  • Matching buyers and tenants to your listings

So these three things drive the entire commercial real estate cycle. Some of these things can be adjusted to involve other people to assist you. Having a good personal assistant that understands your business processes will be of high value in your career. First and foremost, you need to get to the point where you can afford this high quality person. You will need the right person and that will be a cost to you personally or to the business.

Before I go further here into the strategy behind the process, I would like to say that you should never entirely delegate the prospecting process to other people, and do so for the wrong reasons. I have seen many salespeople seize the opportunity to give others the task of making cold calls and door knocking. The best salespeople always prospect every day in some way or form, and find the process critical to their leverage in the market place.

Always remember that you are in a professional selling industry; that requires an exceptional salesperson that is prepared to do the difficult things each and every day. You have to ‘sell’ in many ways and forms.

So you can appoint people to assist you with each of these three processes. They should however not entirely take over and remove you from the 3 key activities. You must still have a discipline of client connection and negotiation as part of your business model. You are the person to do the deals and that is a fact to be remembered.

Taking these three points that I have just mentioned, you can adjust your business day in the following way:

  1. Get someone to research the correct people to cold call. This research process takes a lot of time. When the correct numbers and contact details are passed to you, you can still make the calls. The results of the calls can then be entered into the database by your personal assistant. You should however keep a close connection with your database and review its progress every night or at the end of the business day.
  2. Your personal assistant can send correspondence and emails to your clients in your absence. This does not however remove you from personal contact and telephone calls with all your clients at least once or twice a week. You are the person that they hired to solve a property problem.
  3. You can have your personal assistant review the database to match the buyer and tenant enquiry to the listings that you have currently. This then allows you to make the personal calls to qualified people in a timely way. When the match is made, you make the call.

Always keep in touch with your market, and do not let shortcuts remove you from the process. The best salespeople are always at the front line of their business activity and marketing processes.

Why Are Women Crazy For Fashion Bags

Why women are so obsessed with fashion bags? Particularly ones with big fancy brands like Chanel, Gucci or Hermes. Practically speaking, women usually would have lots of odds and ends, so they need bags to hold these little stuffs. But you may ask that men also have things like that, why wouldn’t they shop for fashion bags so diligently like women do? All they need may just be a shabby sport bag.

So psychologically speaking, women are more likely to be lack of the sense of security, thus they need to put all their stuffs in a bag which is totally under control with them all the time. Therefore bags, especially big ones like fashion sports bags which combine both fashion and sports, precisely meet this psychological demand. So they would come back again and again in the fashion trend.

Many petty bourgeoisie women’s enthusiasm for bags can be described as simply “insane”. They shop for fashion bags as frequently as they eat, worry about the delay of the new arrivals and so on.

With respect to commerce, designers are now conveying the idea that your bag and clothes are completely an organic whole. While they design clothes, they also work out bags of various styles to seduce you. Undoubtedly they’re quite successful in terms of business. You can see lots of woman take delight in collecting all kinds of bags just like stamp collecting, the more complete, the better.

So does a woman really need so many bags? Are you patient enough to pick up a different bag everyday when you go out? Frankly, as a busy working woman, that’s both unadvisable and unnecessary.

What I need, is a firm bag which is not excessively noticeable colored and not intricately styled. Neither too big nor too small and accompany me year in and year out. So that I won’t leave things due to changing bags and I don’t have to change a bag to match the dress. In a word, your bag doesn’t need your attention at all; the saved attention and energy can be well utilized on other aspects.

Surprisingly, I happen to know that the French fashion magazine Editor in Chief is a woman who basically doesn’t take a bag. All that is with her is just a purse.

Here what I’m saying is quite reactionary in the eyes of those fashion designers. However, facing eyefuls of seductive bags, there’s only one that I need and want.

Raincoats For the Women of Today

Raincoats for women come in many shapes and styles and have been around for a very long time.

Often referred to as a mackintosh, the ‘mack’ has been in existence since the early 1820’s, and was invented by Charles Macintosh.

The mackintosh was a waterproof garment made from rubberized material, similar to the waxed jacket we often see worn by the men and women today.

Originally a practical garment to keep the wearer dry, this outerwear is now much more of a fashion statement. All top designers will include such an item in their collection.

The traditional design has been transformed to suit the needs of the modern woman, which has led to a variety of lengths. You’ll just as easily find a short anorak style rain jacket, as a full length raincoat.

Old heavy style fabrics have been replaced by breathable lightweight materials, which allow them to be packed up neatly into a small bag. Some models also have a hood which may be detachable.

The garment not only come in the single breasted, but also the double breasted, and zipped fastening design. This makes them more suitable to a wider range of customers as body shape, age, and taste, are all catered for.

For the winter you can choose a garment with a faux fur lining, which not only keep you dry but keep you very warm and snug too.

From the ever practical black or beige version to the fluorescent pink worn with matching wellington boots, raincoats for women are available to suit everyone.

The myriad benefits of metal patio furniture

When you’re looking for furniture for your outdoor living space or to grace your swimming pool deck, the advantages of metal patio furniture are countless. Metal patio furniture is both versatile and durable. Patio chair covers, and all patio furniture covers for that matter, are a vital addition to the rugged metal frames. Plastic and wood patio furniture varieties simply do not hold up as well as metal, particularly aluminum, one of the more popular patio furniture metals.

The magical quality of metal patio furniture is its unique combination of strength and portability. These pieces can be easily rearranged and it doesn’t take more than one person to do it so if a party is in the making, you can quickly move the furniture to suit the crowd.

Durability is a big factor for consumers when it comes to their patio furniture. Quality patio furniture covers, and patio chair covers, are a savvy choice for consumers who seek value.

Nothing holds up to the elements like metal, whether your metal of choice is aluminum, wrought iron, or something else. Metal patio furniture is among the most durable of all accessories you can purchase for your home. Considering that outdoor lounges and chairs spend a lot of time in rain, snow, and direct sunlight, they are phenomenally durable. Metal frames are also corrosion proof, so cleaning is easy since all you really have to do is hose the stuff off. Metal patio furniture requires virtually no maintenance.

While steel and wrought iron are not as light as aluminum, they do provide incredible durability. If you choose one of these heavier metals for your patio furniture, even the black, painted metals can be invariably spruced up with extremely colorful cushions and coverings.

Whatever your taste, add a bit of accented hue to the backyard area with an array of color choices.

Metal garden furniture is not only long lasting and versatile, but very easy to maintain. Any garden can become a showplace with the addition of chairs, tables, sofa pieces, or just plain benches. The reasonable prices and wide availability of attractive metal garden furniture make it a perfect choice for homeowners who value aesthetics and economical design.

Medical Equipment Marketplace

The medical equipment marketplace is replete with broad selections of equipment and supplies for medical, dental, and beauty salon equipment. There are several websites devoted to supplying such items. Trade networks exist within social commerce climates that constantly move products in this category every hour of every day. It is a highly competitive market and the information provided regarding the products is sometimes reliable and in other situations it is unreliable.

Within this market it is important to know certain facts. In order to learn these facts, you might have to critically shop around and ask many questions. When you do this, you will find contradictory information as well as useful information. You will see that some businesses selling these products are reliable and others are not. Ultimately it is confusing. One of the best companies that I have seen is Crystal Medical http://www.crystalmedical.co.uk.

Crystal Medical has a special niche in the medical equipment marketplace. They offer an exceptional variety of products in many categories including dental, medical, surgical, opthamalic, nursing, homecare, veterinary, pharmaceutical, and software categories. All of the products they offer are of high quality. Their dental equipment line is comprehensive and takes quality seriously.

Perhaps one of their best features is the flexible payment plans. With Crystal Medical, you may purchase medical equipment, dental equipment, and beauty salon equipment outright or you may rent the products on agreement for nominal fees. They have their payment plans set up in such a way that the equipment you purchase can pay for itself with added profit. Often these upgrades in equipment yield better business profits, easily offsetting the cost of the equipment itself.

Uncategorizedly, there are other organizations that offer similar equipment. You should research those as well. I believe you will discover that Crystal Medical offers the best products and the most practical payment plans. Considering the fact that they offer a 5 year warranty on all of the products they sell, it is a deal worth considering. Advance the technology of your healthcare practice with a reliable company and you will be assured better quality and cost.

3 Quick Cash Loan Myths Exposed

If you are considering a Quick cash loan (payday loan, fast cash loan, payday advance etc…) to get you through a tough financial time, you may be making a smart decision. Despite the ridiculously high APR that loan providers charge, a payday loan is many times a lower cost option than paying fees stemming from bounced checks, credit card late fees, re-connect fees etc…

Here are 3 myths that are commonly and erroneously associated with a payday advance loan.

MYTH: Quick Cash Loan providers charge outrageous rates

TRUTH: You’ve got to compare. A payday loan is typically cheaper than other customer alternatives.

Here’s a scenario: Did you forget you didn’t have any cash in your checking account but bought stuff anyway with your debit card? Maybe you did that 4 times in one day.

It’s amazing how we can lose track of our finances, but we all do it..

Guess what…

Each occurrence just cost you $35 in NSF fees from your bank. Those 4 withdrawals of $10 just cost you $140 dollars in fees! Ouch! The cost of borrowing $100 from a payday cash loan provider is $15 – $20 per $100. The APR on this transaction is 391%, which seems sky high but compared to the overdraft fees at your bank it makes good sense.

The remedy here is if you know you’re going to be short of cash but need to use checks or debit card, weigh the costs. It may be better to set up a fast cash account and use it only when you know you’ll be potentially incurring late fees.

MYTH: Quick cash loans always create a spiral of debt for the customer

TRUTH:Most users are responsible borrowers and have no trouble managing the short payback period.

These loans are short term solutions and most borrowers realize the danger of being over extended. About 60% are one time users – meaning they don’t renew the loan or have to extend the payback period.

Studies have also revealed that:

66% of payday loan users utilize the service to cover only unexpected expenses

34% use payday advance loans for a planned expense

70% of fast cash loan users only use the service 1 time per month.

MYTH: Emergency loans prey on unsuspecting customers

TRUTH: There are solid laws in place to protect customers from being taken advantage of.

The overwhelming popularity of these loans as a discreet and dignified way to solve temporary cash flow problems speaks for itself.

70% utilize fast cash loans because of the convenience (fast, easiest…)

96% are fully aware of the charges they will incur. Most state they were quoted the fee as an APR. Most believe that quick cash loans are useful ( 92%) and only about 12% state they were dissatisfied with the service.

Also, 33 states and D.C. provide balanced, responsible regulation of payday advance companies.

Summary

Why not consider a quick cash loan when you know you are going to be short on cash and will face fines or fees? As a temporary solution you may save a lot of money despite the high APR. It’s easy to find a reputable quick payday loan provider (see links below) and set up and approval takes only minutes.

First Date Clothing Suggestions For Men

Dressing smartly and suitably for a date is an area which some men unfortunately overlook and feel they don’t need to make an effort dressing for a date. This is the first mistake a man can make when going on a date. Having said that, not all men overlook this area; there are some men who spend hours getting ready for a date but wouldn’t admit it. Wherever you decide to go on a date, regardless of the class, it is vital that you appear to have made an effort and turn up looking your best wearing a freshly washed and ironed outfit.

First impressions can make or break a date, so the importance of looking smart cannot be underestimated. Along with being washed and ironed, clothes must fit properly, be stain free, be hole free, not too tight, not too baggy, not garish and not old and faded. It is also important that the outfit you choose to wear on a date is suitable for the date location plus matches your age. Dressing older or younger than your actual age will only make you stand out. By dressing too young you may appear like you are trying to recapture your youth resulting in your date believing you have other personal issues going on. Alternatively dressing too old could be off putting for your date. You want your date to look at you and feel happy to be on a date with you, not to wonder what they have got themselves into.

The easiest date to dress for is a casual date. This may include going for a drink in a bar, going out for fast food or a visit to the cinema. For any casual date, it is perfectly acceptable to wear jeans. It does not mean that you can dress down or wear jeans that have seen better days. Jeans should be in good condition and have a perfect fit, especially around the bottom area, which is where most women tend to have a good look at. You can choose between a variety of tops to accompany jeans, such as a t-shirt, a poloshirt, a casual shirt or a sweater. Poloshirts are ideal if you have a good physique and you wish to show it off. If the weather is cold, then a casual jacket is suitable. If you decide to wear a t-shirt, it is best to avoid garish colours and stay away from novelty t-shirts, at least for the first date anyway. If you decide to tuck your top into your trousers, remember to wear a belt to add a finishing touch to your look.

You can get away with wearing jeans on a casual date, but if you are going on a classy date, then they are not appropriate. A more formal look is required for a classy date, such as a visit to the theatre or a meal at a fancy restaurant. It’s a good idea to own a suit, ideally in a dark colour such as charcoal grey or navy, as you can create a number of different looks using just one suit. You can wear a variety of different shirts and ties with a suit or you can change your look entirely by wearing the suit trousers with a casual shirt, or even wear the suit jacket over a casual outfit to create another great look. If you choose to wear casual attire on a classy date then all you will achieve is showing your date that you couldn’t be bothered to make an effort, plus you will stand out especially if your date is wearing a stylish dress. Once you have chosen your outfit, don’t ruin the look by wearing inappropriate shoes. Formal footwear should be worn when going on a formal date. Trainers, sandals, pumps and boots are not appropriate. Formal shoes must be clean, match the outfit and comfortable to wear. If you are wearing a belt with your trousers, then ideally your shoes should be the same colour as the belt. Footwear is an area that women tend to notice, so great footwear can leave a great lasting impression on your date.

An active date, such as playing a game of tennis, or going walking together, requires a different look. It is necessary to wear sports gear and not forgetting supportive footwear. Clean modern jogging bottoms or shorts are appropriate, just as long as shorts aren’t too small and tight and jogging bottoms aren’t baggy at the knees. A t-shirt, long or short sleeved is suitable and if the weather is cold, then a sports jacket or a sweatshirt can be worn. Dressing for a sporty date is not a time to put fashion before comfort. You need to dress in clothes that won’t restrict your movement plus feel comfortable to wear; remembering to check that they are clean before you put them on, including your footwear.

If your date has arranged the date and you don’t know where you are going, then you need to wear an outfit that is suitable for a range of date locations. A good suggestion is a pair of smart trousers accompanied with a fashionable shirt and a stylish jacket. A stylish jacket, such as a suit jacket will be appropriate if your date has booked a table at a fancy restaurant, and a fashionable shirt is sufficient for any casual date and even a slightly classier date. There is no need to wear a tie, but if you prefer, you could always conceal a tie in your jacket pocket in case you find yourself going to an upmarket venue. If you feel overdressed, you can remove the suit jacket to reveal your casual shirt. It is always better to be slightly overdressed than underdressed, which will show that you have made an effort.

Along with clean, ironed, fresh smelling and well fitted clothes, it is a good idea to turn up for a date clean shaven, showered and smelling great. Smelling good is very attractive to women, just don’t overdo the aftershave or body spray. Don’t leave your decision making to the last minute. Think in advance about what you wish to wear and take your time getting ready. The last thing you want is to turn up for a date feeling flustered and worried because you forgot to shave or put on deodorant. Planning your outfit in advance and looking like you have made an effort are the two main keys to dressing well for a first date.